Five
01 Quality Control & Standardization
Build trust through consistent, premium-quality apples that meet national and international standards.
Direct sourcing from verified orchards in Himachal and Kashmir.
Strict sorting and grading processes (Premium, A, B grades).
Mahajan Quality Seal for certified premium apples.
Cold chain integration to avoid spoilage and maintain firmness, and shelf life.
Batch-wise traceability using lot numbers and farm codes.
A recognizable, reliable brand associated with high-quality apples — every box, every time.
02 Integrated Supply Chain & Infrastructure
Seamlessly connect orchards to customers through efficient logistics, cold storage, and value-added services.
Development of sub-brands like “Mahajan Gold” for premium retail.
Differentiated packaging for retail, wholesale, and export markets.
Branded cartons with freshness messaging, orchard origin, and QR codes
In-store visibility in retail chains + visual storytelling.
Premium presence on B2B platforms (Ninjacart, DeHaat, ONDC, etc.).
Year-round supply assurance and superior handling that adds value at every stage.
03 Brand Development & Market Penetration
Create a powerful, trustworthy retail and wholesale apple brand across India.
Development of sub-brands like “Mahajan Gold” for premium retail.
Differentiated packaging for retail, wholesale, and export markets.
Branded cartons with freshness messaging, orchard origin, and QR codes.
In-store visibility in retail chains + visual storytelling.
Premium presence on B2B platforms (Ninjacart, DeHaat, ONDC, etc.).
Transition from a trading company to a recognized national fruit brand.
04 Farmer & Partner Empowerment
Build long-term loyalty and quality assurance by supporting farmers and local partners.
Farmer engagement programs: training on harvest timing, quality parameters.
Buyback programs and long-term storage contracts.
Transparent pricing and weighing systems.
Co-branding opportunities for farmer collectives.
Seasonal workshops and technical support at orchards.
Better fruit, better margins, and stronger backward linkages.
05 Digital & Sustainability Leadership
Innovate using digital tools and adopt sustainable practices to future-proof the business.
Digital dashboard for inventory tracking, storage availability, and order management.
B2B mobile platform for wholesale buyers to book supply, track deliveries, and reorder.
Energy-efficient cold storage with solar power backup and optimized cooling.
Biodegradable and recyclable packaging innovations.
Future: Blockchain integration for full traceability from orchard to outlet.
Operational transparency, reduced carbon footprint, and next-gen branding.